What does WIIFM mean?
A mantra representing the customer's point of view: the core motivation for someone to take an action or buy a product.
When selling a product, you must always address the customer's WIIFM.
WIIFM in German, French, Spanish and Italian
GermanWIIFM
also Was springt für mich dabei raus?
Die Frage nach dem persönlichen Nutzen eines Angebots.
FrenchWIIFM
also Qu'est-ce que j'y gagne?
Question que se pose tout prospect sur le bénéfice réel d'un produit.
SpanishWIIFM
also ¿Qué gano yo con esto?
Principio que enfoca la venta en los beneficios directos para el cliente.
ItalianWIIFM
also Cosa ci guadagno?
La domanda cruciale che ogni cliente si pone prima dell'acquisto.
Synonyms and opposites for WIIFM
- Synonym Customer benefit focus