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What does SOM mean?

The portion of the Serviceable Available Market (SAM) that a company can realistically capture in the short term.

SOM in a sentence
Our sales goal for the next year is to capture 10% of the SOM.

SOM in German, French, Spanish and Italian

German
SOM
also Bedienbarer erreichbarer Markt

Der Teil des SAM, den das Unternehmen kurzfristig erobern will.

French
SOM
also Marché-cible

Part de marché que l'entreprise prévoit de capter réellement.

Spanish
SOM
also Mercado obtenible serviciable

Porción del mercado que la empresa espera obtener a corto plazo.

Italian
SOM
also Mercato ottenibile servibile

La parte di mercato che si prevede ragionevolmente di acquisire.

Synonyms and opposites for SOM

  • Synonym Target market share

More Entrepreneurship terms

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