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What does Pivot mean?

A fundamental change in business strategy, typically after a startup discovers that its current product or market is not working as expected.

Pivot in a sentence
When the initial product failed to gain traction, the company had to pivot to a new business model.

Pivot in German, French, Spanish and Italian

German
Pivot
also Strategiewechsel

Grundlegende Änderung der Geschäftsstrategie eines Startups.

French
Pivot

Changement radical de modèle économique ou de stratégie.

Spanish
Pivotar
also Giro estratégico

Cambio de rumbo estratégico basado en los resultados obtenidos.

Italian
Pivot
also Cambiamento di strategia

Cambiamento radicale del modello di business a seguito di feedback.

Synonyms and opposites for Pivot

  • Synonym Strategic shift
  • Synonym Change course
  • Opposite Stay the course

More Business Strategy terms

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Pivot is filed under