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What does Newsjacking mean?

Injecting a brand's ideas into breaking news to gain media attention.

Newsjacking in a sentence
The marketing team used newsjacking to create a timely post related to the moon landing anniversary.

Newsjacking in German, French, Spanish and Italian

German
Newsjacking

Aufspringen auf aktuelle Medientrends für PR-Zwecke.

French
Newsjacking
also Détournement d'actualité

Récupération d'un fait d'actualité au profit d'une marque.

Spanish
Newsjacking

Aprovechar noticias de última hora para generar impacto publicitario.

Italian
Newsjacking

Utilizzo di notizie d'attualità per promuovere il proprio brand.

Common phrases with Newsjacking

  • strategy newsjacking
  • breaking news newsjacking
  • buzz newsjacking

Synonyms and opposites for Newsjacking

  • Synonym Trend jacking

More Public Relations terms

All public relations terms →

Newsjacking is filed under