What does Mass Customization mean?
A marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Automakers use mass customization to allow buyers to choose from thousands of color and feature combinations while keeping prices competitive.
Mass Customization in German, French, Spanish and Italian
GermanMass Customization
also Kundenindividuelle Massenproduktion
Kundenindividuelle Massenfertigung.
FrenchPersonnalisation de masse
Production de masse de produits personnalisés.
SpanishPersonalización masiva
Producción a gran escala adaptada a las necesidades individuales.
ItalianPersonalizzazione di massa
Produzione su larga scala di beni personalizzati.
Common phrases with Mass Customization
- achieve mass customization
- strategy mass customization
- low cost mass customization
Synonyms and opposites for Mass Customization
- Synonym Build-to-order (related)
- Opposite Mass production