What does Marketing Myopia mean?
A short-sighted approach focusing on the needs of the company instead of the customers' needs.
The railroad industry suffered from marketing myopia, failing to see they were in the transportation business.
Marketing Myopia in German, French, Spanish and Italian
GermanMarketing-Myopie
also Marketingkurzsichtigkeit
Ein zu enger Fokus auf das eigene Produkt statt auf den Kundennutzen.
FrenchMyopie marketing
Vision trop étroite de l'activité, centrée sur le produit et non le besoin.
SpanishMiopía del marketing
Error de enfocarse en vender productos en lugar de satisfacer necesidades.
ItalianMiopia di marketing
Incapacità di vedere il business dal punto di vista del cliente.
Common phrases with Marketing Myopia
- suffer from marketing myopia
- avoid marketing myopia
- concept marketing myopia
Synonyms and opposites for Marketing Myopia
- Synonym Short-sightedness
- Opposite Customer centricity