What does Loss Leader mean?
A product sold below market cost to stimulate other, more profitable sales.
The supermarket sold milk as a loss leader to attract customers into the store.
Loss Leader in German, French, Spanish and Italian
GermanLockvogelangebot
also Verlustführer
Produkte mit negativer Marge, die Kunden ins Geschäft locken sollen.
FrenchProduit d'appel
Produit vendu à perte pour attirer le chaland.
SpanishProducto de reclamo
also Líder en pérdidas
Artículo a precio muy bajo para fomentar otras compras.
ItalianProdotto civetta
Bene venduto sottocosto per attirare clienti in negozio.
Common phrases with Loss Leader
- offer loss leader
- strategy loss leader
- sell as loss leader
Synonyms and opposites for Loss Leader
- Synonym Draw-in product