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What does Land and Expand mean?

A sales strategy that involves selling a small, initial product or service to a customer and then growing the relationship and account over time.

Land and Expand in a sentence
Our 'Land and Expand' strategy involves selling a small initial solution and then growing the account over time.

Land and Expand in German, French, Spanish and Italian

German
Kunden gewinnen und ausbauen
also Land-and-Expand

Einstieg mit einem kleinen Projekt, um später das gesamte Portfolio zu verkaufen.

French
Land and Expand
also Implantation et expansion

Stratégie consistant à s'implanter modestement avant de se déployer.

Spanish
Aterrizar y expandir
also Conseguir y expandir

Técnica de entrar en una empresa con un pedido pequeño para luego crecer.

Italian
Land and Expand
also Acquisire ed espandere

Strategia per penetrare un account e aumentarne il valore nel tempo.

Common phrases with Land and Expand

  • strategy land and expand
  • small initial solution land and expand
  • grow account land and expand

Synonyms and opposites for Land and Expand

  • Synonym Seed and grow

More Public Relations terms

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