Open Beta: Free Premium Access! We'd love your feedback.
Try App Now

What does Cannibalization mean?

A reduction in sales of one product because of the introduction of a new product by the same company.

Cannibalization in a sentence
We need to avoid market cannibalization by positioning our new product for a different segment.

Cannibalization in German, French, Spanish and Italian

German
Kannibalisierung

Wenn ein neues Produkt dem alten die Kunden wegnimmt.

French
Cannibalisation

Baisse des ventes d'un produit causée par un nouveau produit de la même marque.

Spanish
Canibalización

Competencia interna entre dos productos de la misma empresa.

Italian
Cannibalizzazione

Erosione delle vendite di un prodotto da parte di un altro prodotto interno.

Common phrases with Cannibalization

  • avoid cannibalization
  • market cannibalization
  • product cannibalization

Synonyms and opposites for Cannibalization

  • Synonym Market erosion

More Marketing terms

All marketing terms →

Cannibalization is filed under