What does Brand Positioning mean?
The process of creating a unique and desirable image for a brand in the mind of consumers.
The brand positioning of Volvo has always been centered around safety.
Brand Positioning in German, French, Spanish and Italian
GermanMarkenpositionierung
Die gezielte Abgrenzung der eigenen Marke vom Wettbewerb.
FrenchPositionnement de la marque
Place occupée par une marque dans l'esprit des consommateurs.
SpanishPosicionamiento de marca
Lugar que ocupa la marca en la mente del consumidor frente a sus rivales.
ItalianPosizionamento del marchio
Processo per differenziare il marchio nella mente dell'utente.
Common phrases with Brand Positioning
- strategy brand positioning
- unique brand positioning
- mental brand positioning
Synonyms and opposites for Brand Positioning
- Synonym Brand placement