What does Brand Extension mean?
The strategy of using an established brand name on new products in a different category.
Launching a line of clothing was a natural brand extension for the popular shoe company.
Brand Extension in German, French, Spanish and Italian
GermanMarkenerweiterung
also Markendehnung
Nutzung der Markenkraft für neue Produktgruppen (z.B. Porsche-Uhren).
FrenchExtension de marque
Utilisation d'une marque connue pour lancer un nouveau type de produit.
SpanishExtensión de marca
Usar una marca existente en categorías de productos nuevas.
ItalianEstensione di marca
also Brand extension
Strategia per lanciare nuovi prodotti con un brand già noto.
Common phrases with Brand Extension
- natural brand extension
- strategy brand extension
- launch brand extension
Synonyms and opposites for Brand Extension
- Synonym Brand stretching