What does Brand Equity mean?
The commercial value deriving from consumer perception of the brand name, rather than the product itself.
Years of consistent quality and customer service have built significant brand equity for the company.
Brand Equity in German, French, Spanish and Italian
GermanMarkenwert
Der finanzielle und ideelle Mehrwert, den ein Markenname generiert.
FrenchCapital de marque
also Valeur de la marque
Valeur financière et commerciale attachée à la force d'une marque.
SpanishValor de marca
also Capital de marca
Valor que la marca añade a un producto por su reconocimiento.
ItalianValore del marchio
also Patrimonio di marca
Asset intangibile rappresentato dalla forza del marchio sul mercato.
Common phrases with Brand Equity
- build brand equity
- leverage brand equity
- negative brand equity
Synonyms and opposites for Brand Equity
- Synonym Brand value