What does Blue Ocean Strategy mean?
A marketing theory where a company creates a completely new market space (a 'blue ocean') instead of competing in an existing, crowded industry ('red ocean').
Instead of competing in a crowded market, they adopted a Blue Ocean Strategy to create a new, uncontested market space.
Blue Ocean Strategy in German, French, Spanish and Italian
GermanBlaue-Ozean-Strategie
Fokus auf Innovation statt auf harten Wettbewerb.
FrenchStratégie Océan Bleu
Recherche de nouveaux marchés pour éviter la concurrence frontale.
SpanishEstrategia del océano azul
Estrategia para crear valor único y abrir nuevos mercados.
ItalianStrategia oceano blu
Creazione di un mercato vergine privo di concorrenza agguerrita.
Common phrases with Blue Ocean Strategy
- adopt blue ocean strategy
- implement blue ocean strategy
- create market blue ocean strategy
- uncontested blue ocean strategy
Synonyms and opposites for Blue Ocean Strategy
- Opposite Red ocean strategy