Closing the Deal: 50 English Sales Terms with Spanish Translations

Sales is the engine of any business, and its language is universal. However, the specific terminology used in English-speaking environments can be a hurdle for professionals working with Spanish-speaking markets. Knowing the right terms in both languages is key to effective communication, negotiation, and ultimately, closing more deals.

This guide presents 50 essential English sales terms with their Spanish translations and real-world examples. For ongoing practice, the BizVoc app offers dedicated sales vocabulary decks to help you master this crucial language.

Essential Sales Vocabulary (English - Spanish)

• ProspectingES: Prospección / Búsqueda de clientes potencialesEffective prospecting is the first step in building a healthy sales pipeline.
• LeadES: Lead / Cliente potencial / ProspectoWe generated over 200 new leads from the trade show last week.
• Qualified LeadES: Lead cualificado / Cliente potencial cualificadoA qualified lead is a prospect that has been vetted and meets our ideal customer profile.
• Cold CallingES: Llamada en fríoWhile challenging, cold calling can still be an effective way to reach new prospects.
• Sales FunnelES: Embudo de ventasWe need to analyze each stage of the sales funnel to identify bottlenecks.
• Sales PipelineES: Pipeline de ventas / Cartera de ventasA healthy sales pipeline shows all the opportunities a salesperson is currently working on.
• Closing RateES: Tasa de cierreOur team's closing rate increased by 5% last quarter.
• Quote / ProposalES: Cotización / PropuestaPlease send the client a formal quote by the end of the day.
• CommissionES: ComisiónSales representatives earn a base salary plus a commission on each sale.
• Sales PitchES: Argumento de venta / Discurso de ventaHe delivered a compelling sales pitch that highlighted the product's key benefits.
• Objection HandlingES: Manejo de objecionesTraining in objection handling is crucial for new sales team members.
• UpsellingES: Venta adicional / UpsellingUpselling involves encouraging customers to purchase a more expensive model or add-ons.
• Cross-sellingES: Venta cruzada / Cross-sellingCross-selling complementary products is an effective way to increase the average order value.
• Customer Lifetime Value (CLV)ES: Valor del ciclo de vida del cliente (CLV)Understanding the CLV helps us justify our customer acquisition costs.
• Sales CycleES: Ciclo de ventaOur average sales cycle for enterprise clients is about six months.
• ForecastES: Previsión / Pronóstico (de ventas)Each salesperson must submit their monthly sales forecast by Friday.
• QuotaES: Cuota (de ventas)She exceeded her sales quota for the third consecutive quarter.
• DealES: Trato / Acuerdo / NegocioWe are close to signing a major deal with a new client.
• NegotiationES: NegociaciónPrice and payment terms are often subject to negotiation.
• Follow-upES: SeguimientoA timely follow-up after a meeting can make all the difference.
• RapportES: Rapport / Buena sintoníaBuilding rapport with a potential client is essential for establishing trust.
• Pain PointES: Punto de dolor / Problema (del cliente)A good salesperson identifies the customer's pain points and offers a solution.
• Value PropositionES: Propuesta de valorOur value proposition is that our software saves clients an average of 10 hours per week.
• GatekeeperES: Portero / Filtro (persona que controla el acceso)The executive assistant often acts as a gatekeeper for the decision-maker.
• Decision-MakerES: Persona que toma las decisiones / DecisorIt's important to identify the key decision-maker early in the sales process.
• CRM (Customer Relationship Management)ES: CRM (Gestión de la relación con el cliente)We log all our sales activities in the CRM system.
• Sales ScriptES: Guion de ventasWhile a sales script can be helpful, it's important to sound natural.
• Trial PeriodES: Período de pruebaWe offer a 14-day free trial period for our software.
• DemoES: Demo / DemostraciónA live demo is a powerful way to showcase the product's features.
• ReferralES: Referencia / RecomendaciónOur best leads often come from customer referrals.
• Commission TiersES: Niveles de comisiónOur commission tiers reward top performers with a higher percentage.
• Sales EnablementES: Habilitación de ventas / Sales EnablementThe sales enablement team provides us with training and marketing materials.
• Account ManagerES: Gestor de cuentas / Ejecutivo de cuentasAfter the sale, the client is assigned a dedicated account manager.
• Sales TerritoryES: Territorio de ventasShe is responsible for the entire West Coast sales territory.
• BANT (Budget, Authority, Need, Timeline)ES: BANT (Presupuesto, Autoridad, Necesidad, Plazo)The BANT framework helps qualify leads effectively.
• Churn RateES: Tasa de cancelación / Tasa de abandonoReducing our churn rate is a key priority for the customer success team.
• Discovery CallES: Llamada de descubrimientoThe purpose of the discovery call is to understand the prospect's needs.
• Elevator PitchES: Discurso de ascensor / Elevator pitchEvery salesperson should have a concise and compelling elevator pitch.
• OnboardingES: Onboarding / Proceso de incorporaciónA smooth onboarding process is crucial for customer retention.
• Proof of Concept (POC)ES: Prueba de concepto (POC)We are conducting a proof of concept with the client to demonstrate our solution's capabilities.
• Sales CadenceES: Cadencia de ventasA structured sales cadence ensures consistent outreach to prospects.
• StakeholderES: Parte interesada / InteresadoIn a complex sale, it's important to identify all the key stakeholders.
• MarginES: Margen (de beneficio)We cannot offer a larger discount as it would erode our profit margin.
• Sales PresentationES: Presentación de ventasHe is preparing the sales presentation for the meeting with the board.
• Sales TargetES: Objetivo de ventasThe sales target for this year is $10 million in new revenue.
• Terms and Conditions (T&Cs)ES: Términos y condiciones (T&C)Please review the terms and conditions before signing the contract.
• Request for Proposal (RFP)ES: Solicitud de propuesta (RFP)We received an RFP from a major corporation yesterday.
• Sales CollateralES: Material de apoyo para ventas / Colateral de ventasBrochures, case studies, and presentations are all forms of sales collateral.
• Social SellingES: Venta social / Social sellingUsing platforms like LinkedIn for prospecting is a key part of social selling.
• Trial CloseES: Cierre de pruebaA trial close is a way to test the buyer's readiness to commit to a purchase.

Speak the Language of Sales with Confidence

Equipping yourself with this bilingual sales vocabulary will not only improve your communication with Spanish-speaking clients and partners but also deepen your understanding of the sales process itself.

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