Marketing Mastery: 50 English Terms with French Translations

Marketing is a dynamic field where English often serves as the lingua franca. For professionals working with French-speaking markets or colleagues, a strong grasp of marketing vocabulary in both languages is a significant asset. This guide provides 50 essential English marketing terms with their French translations and context.

Use this list to get started, and remember that the BizVoc app offers dedicated marketing decks to help you master these terms through smart, spaced repetition.

Essential Marketing Vocabulary (English - French)

• Target AudienceFR: Public cible / Audience cibleOur new campaign's target audience is young professionals aged 25-35.
• Brand AwarenessFR: Notoriété de la marqueThe goal of the PR campaign is to increase brand awareness in emerging markets.
• Lead GenerationFR: Génération de leads / Génération de prospectsContent marketing is a key strategy for our lead generation efforts.
• Conversion RateFR: Taux de conversionBy simplifying the checkout process, we improved our website's conversion rate by 15%.
• Search Engine Optimization (SEO)FR: Optimisation pour les moteurs de recherche (SEO) / Référencement naturelGood SEO is crucial for driving organic traffic to our website.
• Content MarketingFR: Marketing de contenuOur content marketing strategy includes blog posts, videos, and a weekly newsletter.
• Call to Action (CTA)FR: Appel à l'action / Incitation à l'actionEvery landing page should have a clear and compelling call to action.
• Key Performance Indicator (KPI)FR: Indicateur clé de performance (ICP)Website traffic is an important KPI for our digital marketing team.
• Return on Investment (ROI)FR: Retour sur investissement (RSI)We need to measure the ROI of our latest ad campaign. For more on this, see our guide to acronyms.
• Unique Selling Proposition (USP)FR: Proposition de vente unique / Argument de vente exclusifOur product's USP is its lifetime warranty, which none of our competitors offer.
• Market ResearchFR: Étude de marchéWe conducted extensive market research before launching the new product.
• Customer Relationship Management (CRM)FR: Gestion de la relation client (GRC)Our CRM system helps us track all interactions with our customers.
• Value PropositionFR: Proposition de valeurOur value proposition is to offer high-quality products at an affordable price.
• SWOT AnalysisFR: Analyse SWOT (Forces, Faiblesses, Opportunités, Menaces)The marketing team presented their SWOT analysis during the strategy meeting.
• B2B (Business-to-Business)FR: B2B / InterentreprisesWe are a B2B company that provides software to other businesses.
• B2C (Business-to-Consumer)FR: B2C / Entreprise à consommateurNike is a classic example of a B2C brand.
• Public Relations (PR)FR: Relations publiques (RP)The PR department is responsible for managing the company's public image.
• Press ReleaseFR: Communiqué de presseWe sent out a press release to announce our new partnership.
• Social Media MarketingFR: Marketing sur les réseaux sociaux / Marketing des médias sociauxInstagram and LinkedIn are key platforms for our social media marketing.
• Email MarketingFR: Marketing par courriel / E-mailingOur weekly newsletter is an important part of our email marketing strategy.
• CampaignFR: Campagne (publicitaire)The new marketing campaign will launch next month across multiple channels.
• AdvertisingFR: PublicitéWe have a significant budget for online advertising this year.
• Brand IdentityFR: Identité de marqueOur logo, colors, and typography are all part of our brand identity.
• Brand LoyaltyFR: Fidélité à la marqueOur rewards program is designed to foster brand loyalty among our customers.
• Market SegmentationFR: Segmentation du marchéMarket segmentation helps us tailor our marketing messages to different customer groups.
• DemographicsFR: Données démographiques / DémographieThe demographics of our user base are primarily urban and under 40.
• Focus GroupFR: Groupe de discussion / Focus groupWe organized a focus group to get feedback on the new packaging design.
• SurveyFR: Enquête / SondageWe sent out a customer satisfaction survey last week.
• Landing PageFR: Page de destinationThe ad directs users to a specific landing page designed for lead capture.
• User Experience (UX)FR: Expérience utilisateur (UX)Improving the user experience of our website is a top priority.
• User Interface (UI)FR: Interface utilisateur (UI)Our design team is working on a new, more intuitive user interface.
• Engagement RateFR: Taux d'engagementOur recent Instagram post had a very high engagement rate.
• Click-Through Rate (CTR)FR: Taux de clics (CTR)The CTR on our email campaign was lower than expected.
• A/B TestingFR: Test A/BWe are running an A/B test to see which headline performs better.
• Marketing FunnelFR: Entonnoir de conversion / Tunnel de marketingThe marketing funnel guides potential customers from awareness to purchase.
• Inbound MarketingFR: Marketing entrant / Inbound marketingInbound marketing focuses on attracting customers through valuable content.
• Outbound MarketingFR: Marketing sortant / Outbound marketingTraditional advertising like TV commercials is a form of outbound marketing.
• KeywordFR: Mot-cléWe are targeting the keyword "business English app" for our SEO efforts.
• AnalyticsFR: Données analytiques / AnalytiqueWe use Google Analytics to track website performance.
• Affiliate MarketingFR: Marketing d'affiliationOur affiliate marketing program rewards partners for driving sales.
• White PaperFR: Livre blancWe published a white paper on the future of remote work.
• Case StudyFR: Étude de casOur website features several case studies from satisfied clients.
• TestimonialFR: TémoignagePositive customer testimonials are powerful marketing tools.
• Product LaunchFR: Lancement de produitThe entire team is preparing for the upcoming product launch.
• Go-To-Market StrategyFR: Stratégie de mise en marchéWe need to finalize our go-to-market strategy for the new software.
• Customer JourneyFR: Parcours clientUnderstanding the customer journey helps us identify key touchpoints.
• Buyer PersonaFR: Buyer persona / Profil d'acheteur typeWe created three detailed buyer personas to guide our content creation.
• Earned MediaFR: Médias gagnés / Retombées médiatiquesMentions in industry publications are a form of earned media.
• Paid MediaFR: Médias payantsGoogle Ads and sponsored posts are examples of paid media.
• Owned MediaFR: Médias détenus / Médias propriétairesOur company blog and social media profiles are owned media channels.

Boost Your Marketing English with BizVoc

Having this vocabulary at your fingertips can significantly improve your effectiveness in international marketing roles. The BizVoc app is designed to help you quickly memorize and confidently use these terms and more.

Ready to master the language of marketing? Join the BizVoc waitlist for early access!